Wednesday, September 5, 2012

Rebranding + Fresh Starts


With my quarter-life birthday fast approaching, I thought it high time to begin something that has been on my to-do list since January — a rebrand. Logo, website, blog...the whole shebang. I thought I'd share with you the beginning stages for a bit of accountability, and I also stumbled upon this quote by Hans Hofmann the other day and thought to myself, yes...this nails it:

"The ability to simplify means to eliminate the unnecessary so that the necessary may speak."

What do you guys think? I sure do love a fresh start...

{Photo Credits: Dabito, Brian Ferry, Nikaela Marie}

22 comments:

  1. Love the moodboard, and I'm excited about the unveil/finished product!

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  2. I love that you're telling us so that other people know about your goal and can keep you accountable. I do that too. :)I admire the quote by Hans Hofmann--the minimalist inside me is at war with the hoarder.

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  3. What a great quote! I look forward to seeing what you will do Jessica.

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  4. Oh, I love this mood board. And that quote. I'm constantly feeling the need to pare down and simplify. I'm looking forward to seeing your new branding! :)

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  5. Same boat boo thang. I'm looking forward to what you have in store! <3

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  6. I always found this quote nails it. “Amateurs look for inspiration; the rest of us just get up and go to work.”

    - Chuck Close

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  7. I can't wait to see the new look! I am always blown away by your design! :)

    -Mollika

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  8. can't wait to see what you do. love the mood board!

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  9. I've been following you for a long time, and it's been amazing to see your evolution. I'm very excited to see what comes out of the ashes.

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  10. Love this, can't wait to see what you come up with!

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  11. that is the perfect quote! i might print that out + stick it on my wall (i have a lot of stuff, but it's been hard to let go...even though i know i have to)... good luck with the rebrand!! :)

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  13. The mood board is very sophisticated and refined. Looks set to be a great rebrand! :)

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  14. I love this inspiration for your fresh start! Can't wait to see what you do. Miss ya! xx

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  15. Love those muted colors. Especially that dark hunter green in the bottom left corner. Cant' wait to see what you choose!

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  16. love the aesthetic of your blog already.. can't wait to see what you come up with! i really need to start working on one myself... that quote is so perfect <3
    cheers from nyc :)
    ambika

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  17. i love the idea of a rebrand! i'm going through one myself. i figured it's the right time since i just graduated from college and i'm transitioning out of my quarter life (crisis). i'm excited to see the new look! love the colors! :)

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  18. You have such a talent of bringing elements together and making them look seamless! so lovely. can't wait to see the finished aesthetic.

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  19. I'm so intrigued by your mood board. I am a huge fan of your design aesthetic, and am very much looking forward to seeing the new look of your logo, website, and blog.

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  20. i read this post this morning while at the gym (on my iphone). and i'm visiting again now so that i can transcribe it into my diary. this quote is totally spot on, thanks for sharing it.

    anyhow, i look forward to seeing your site's evolution. cheers to change and fresh starts!

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