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Wednesday, September 5, 2012

Rebranding + Fresh Starts

With my quarter-life birthday fast approaching, I thought it high time to begin something that has been on my to-do list since January — a rebrand. Logo, website, blog…the whole shebang. I thought I’d share with you the beginning stages for a bit of accountability, and I also stumbled upon this quote by Hans Hofmann the other day and thought to myself, yes…this nails it:

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”

What do you guys think? I sure do love a fresh start…

{Photo Credits: Dabito, Brian Ferry, Nikaela Marie}

  1. Camille

    Love the moodboard, and I’m excited about the unveil/finished product!

  2. Alison

    I love that you’re telling us so that other people know about your goal and can keep you accountable. I do that too. :) I admire the quote by Hans Hofmann–the minimalist inside me is at war with the hoarder.

  3. Claudia

    What a great quote! I look forward to seeing what you will do Jessica.

  4. Megan Leader

    Oh, I love this mood board. And that quote. I’m constantly feeling the need to pare down and simplify. I’m looking forward to seeing your new branding! :)

  5. Natalie (NJ in L.A.)

    Same boat boo thang. I’m looking forward to what you have in store! <3

  6. sunsetjunction

    I always found this quote nails it. “Amateurs look for inspiration; the rest of us just get up and go to work.”

    - Chuck Close

  7. The Divine Minimalist

    I can’t wait to see the new look! I am always blown away by your design! :)


  8. caroline

    can’t wait to see what you do. love the mood board!

  9. Park Street

    I’ve been following you for a long time, and it’s been amazing to see your evolution. I’m very excited to see what comes out of the ashes.

  10. Anni

    Love this, can’t wait to see what you come up with!

  11. in dreams

    that is the perfect quote! i might print that out + stick it on my wall (i have a lot of stuff, but it’s been hard to let go…even though i know i have to)… good luck with the rebrand!! :)

  12. Monique

    This comment has been removed by the author.

  13. Monique

    great quote! totally agree

  14. Will @ Bright.Bazaar

    The mood board is very sophisticated and refined. Looks set to be a great rebrand! :)

  15. Caitlin @ Sacramento Street

    I love this inspiration for your fresh start! Can’t wait to see what you do. Miss ya! xx

  16. elizabeth

    Love those muted colors. Especially that dark hunter green in the bottom left corner. Cant’ wait to see what you choose!

  17. ambika anand

    love the aesthetic of your blog already.. can’t wait to see what you come up with! i really need to start working on one myself… that quote is so perfect <3
    cheers from nyc :)

  18. nellie

    i love the idea of a rebrand! i’m going through one myself. i figured it’s the right time since i just graduated from college and i’m transitioning out of my quarter life (crisis). i’m excited to see the new look! love the colors! :)

  19. first came love

    You have such a talent of bringing elements together and making them look seamless! so lovely. can’t wait to see the finished aesthetic.

  20. Soyoung

    I’m so intrigued by your mood board. I am a huge fan of your design aesthetic, and am very much looking forward to seeing the new look of your logo, website, and blog.

  21. katrina

    i read this post this morning while at the gym (on my iphone). and i’m visiting again now so that i can transcribe it into my diary. this quote is totally spot on, thanks for sharing it.

    anyhow, i look forward to seeing your site’s evolution. cheers to change and fresh starts!

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